Your website not getting the sales you expected? People not finding your site?
Then its likely you need some SEO. SEO stands for Search Engine Optimisation. Its optimising and tweaking your website as to make Google like you more; it’s a form of free advertising, making Google put your website on the first page for specific search key phrases.
If you ask you family, clients, friends or colleagues how they find a product or service, 9 times out of ten the answer will be Google.
Google has been around for a while, however things have become a lot more advanced with online searches these days, and the key words you use within your website are more powerful than is often realised.
Google implemented some time ago what is referred to as an algorithm to enhance their search engine and improve the relevance of results for the user.
Google’s algorithm has become more and more advanced in recent years, with the key focus shifting to a more authentic purpose of pleasing the user and engaging them in natural and organic ways.
It is vital to understand that Google’s fundamental goal is to deliver the most valuable and relevant content for each search query for your potential clients.
This too should be the underlying goal of any search engine optimisation strategy.
Keyword research and selection lie at the very core of any search engine optimisation strategy. The goal is to select words and phrases that have high traffic volume, string commercial content and at the same time are competitively reachable given the current state of your website’s ranking and authority.
At eth end of the day, SEO and The Chameleon Group are here to help your business maximise the effectiveness of your website, and in turn, deliver you more quality enquiries and customers.